[ukvac] OT: Online Shopping Questionnaire
Hello All,
A University buddy of mine is doing her MBA dissertation and is looking for
people to fill out a questionnaire for her.
If anyone would be able to spare a minute or two to fill in a few questions,
shown at the bottom of this email, she'd be really grateful.
Return to me, not the list!
Thanks in advance!
Cheers,
D-Type
inbox@phillipeaton.com
----------------
The following questionnaire is a part of my MBA dissertation, "The Impact of
Electronic Customer Relationship Management on Customer Satisfaction in
Retail Web-sites".
It examines the following aspects:
- What are the features that are of utmost importance to an online shopper?
- Are all the e-CRM features offered by retail web-sites, truly succeeding
in achieving customer satisfaction?
Those who shop online on ANY retail web-site (eg. Amazon.com, Easyjet,
Sainsburyonline etc) are eligible to fill the questionnaire, as the research
focus is on generic e-tailing and not any specific web-site or
product/services.
Please indicate between the square brackets, on a scale of 1 to 5 (1 =
minimum and 5 = maximum), each of the features offered on a retail web-site,
that are important to you as a customer.
The data gathered will be treated as confidential and will be used only for
this academic research. Names and identities will not be revealed.
1) Ability to purchase products online
[ ]
2) Availability of product and related information on retail web-sites
[ ]
3) Availability of a complete range of products and services
[ ]
4) The ability of the site to adapt (or be personalised) to my interests
[ ]
5) Customisation possibilities of the products offered
[ ]
6) The facility to preview the (customised) product before purchase
[ ]
7) Integration of the site with complementary products from other companies
[ ]
8) The availability of purchase and contractual conditions online (e.g.
shipping policies, return policies, warranty)
[ ]
9) Continuous updating of the site with the latest products, information and
special offers
[ ]
10) Special offers made to subscribers and members
[ ]
11) The accessibility and the time taken to download of the site
[ ]
12) User friendliness and design of the site
[ ]
13) Search facilities offered by the site
[ ]
14) Availability of alternative channels (toll free numbers, e-mail, fax,
postal address) to contact the company
[ ]
15) Newsletter and special offer bulletins sent regularly by e-tailers
[ ]
16) Membership facilities and its benefits
[ ]
17) Online availability of the company's privacy policy
[ ]
18) Ability to track the status of orders placed
[ ]
19) The ease of check out on completion of shopping
[ ]
20) Availability of FAQ and self help pages
[ ]
21) The availability of chat and bulletin board facility to interact with
other site visitors
[ ]
THANK YOU for your time and effort taken in completing this questionnaire.
Hello All,
A University buddy of mine is doing her MBA dissertation and is looking for
people to fill out a questionnaire for her.
If anyone would be able to spare a minute or two to fill in a few questions,
shown at the bottom of this email, she'd be really grateful.
Return to me, not the list!
Thanks in advance!
Cheers,
D-Type
inbox@phillipeaton.com
----------------
The following questionnaire is a part of my MBA dissertation, "The Impact of
Electronic Customer Relationship Management on Customer Satisfaction in
Retail Web-sites".
It examines the following aspects:
- What are the features that are of utmost importance to an online shopper?
- Are all the e-CRM features offered by retail web-sites, truly succeeding
in achieving customer satisfaction?
Those who shop online on ANY retail web-site (eg. Amazon.com, Easyjet,
Sainsburyonline etc) are eligible to fill the questionnaire, as the research
focus is on generic e-tailing and not any specific web-site or
product/services.
Please indicate between the square brackets, on a scale of 1 to 5 (1 =
minimum and 5 = maximum), each of the features offered on a retail web-site,
that are important to you as a customer.
The data gathered will be treated as confidential and will be used only for
this academic research. Names and identities will not be revealed.
1) Ability to purchase products online
[ ]
2) Availability of product and related information on retail web-sites
[ ]
3) Availability of a complete range of products and services
[ ]
4) The ability of the site to adapt (or be personalised) to my interests
[ ]
5) Customisation possibilities of the products offered
[ ]
6) The facility to preview the (customised) product before purchase
[ ]
7) Integration of the site with complementary products from other companies
[ ]
8) The availability of purchase and contractual conditions online (e.g.
shipping policies, return policies, warranty)
[ ]
9) Continuous updating of the site with the latest products, information and
special offers
[ ]
10) Special offers made to subscribers and members
[ ]
11) The accessibility and the time taken to download of the site
[ ]
12) User friendliness and design of the site
[ ]
13) Search facilities offered by the site
[ ]
14) Availability of alternative channels (toll free numbers, e-mail, fax,
postal address) to contact the company
[ ]
15) Newsletter and special offer bulletins sent regularly by e-tailers
[ ]
16) Membership facilities and its benefits
[ ]
17) Online availability of the company's privacy policy
[ ]
18) Ability to track the status of orders placed
[ ]
19) The ease of check out on completion of shopping
[ ]
20) Availability of FAQ and self help pages
[ ]
21) The availability of chat and bulletin board facility to interact with
other site visitors
[ ]
THANK YOU for your time and effort taken in completing this questionnaire.